Music for you.

The presence of social media is something obvious nowadays in every topic.

Whatever you may want to do, you will have to use social media to get known and, somehow, get what you expect from that thing. 

However, how powerful can be social media in music?

I will explain you an example made with one of the most famous Djs all over the world: Avicii.

Universal Music made an experiment which was called Avicii x You to show how greatly powerful could be social media. The online music community were asked to collaborate with Avicii by uploading their own musical contributions in five sessions over five weeks in order to create the next Avicii's single and doing what was world’s largest music collaboration.

Avicii (Source: Electronicamx )

By the end of the project, a total number of 4,199 producers from 140 countries contributed with 12 850 sounds. The campaign was featured by worldwide media - online, offline and radio. It was mentioned over 20,000 times on Twitter with #aviciixyou and earned 3,3 million views on YouTube – with a total media reach of over 100 million and counting.

After this, do you still doubting of social media's power? If I were you, I would not.

Loreto Sesma Gotor.

Journalism.